I’m Ending my Relationship with Starbucks

brand With the exception of weekends, for the last 7 and a half years I’ve been a regular morning visitor to the closest Starbucks. The funny thing is; I’m not a coffee drinker.  In fact, I can’t stand the smell of it. Instead of getting a coffee, I was grabbing one of their Tazo teas by the name of Awake.  As the name indicates, it’s a great way to wake up and start the day. 

Starbucks has decided to do away with the regular collection of Tazo tea bags and replace them with a more expensive loose leaf option. I can understand that some people might want the loose leaf option, but for me it had too much of a raw tree taste to it.  Not to mention that it costs more too! If you’re going to drop something from your menu, it would be nice if you could replace it with something of equal or lesser value. This is even more important given today’s economic conditions.

The end result here is that I’m done with Starbucks.  I’m going to turn off the auto-refill that’s configured on my Buckies card and call it quits. Truth is that I’ve been thinking of breaking the habit for a while now, this just forces me to do it now. It’s been a good run and I sure enjoyed the jolt that it gave me in the mornings. But I’m not going to pay more for something I don’t care for.  The real hard part is quitting cold turkey, especially at one of the busiest times of the year.  :(

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