Unsubscribing From FutureShop’s Newsletter – An Exercise in Futility

2 days ago, FutureShop had a nice one-day sale that was only available online. Since there is a store just around the corner from my place, I would normally head into the store, but this sale was online. Not a big deal, I buy online from hundreds of places all the time. Surely FutureShop has figured out how to do this correctly, right? Wrong.

First off, during the registration process I unclicked the checkbox asking if I wanted to subscribe to their newsletter only to find a “Thanks for subscribing” email in my inbox shortly after. After double checking my settings on their site, I figured it was sent as a mistake upon registration where they meant to send the unsubscribe email and mistakenly sent the subscribed one. It’s a pretty simple mistake and should have been caught with proper testing.

This morning I awoke to find an email newsletter from FutureShop telling me about some crap they now have I in stock. At this point, ‘it fairly obvious that the registration process screwed up my preferences and request not to get this junk. No problem, I can click the unsubscribe link in the email and everything will be right in the universe – WRONG.

When you click the unsubscribe link you’re taken to a page that asks why, I select “Other” and explain that I never subscribed when I registered. After clicking the next button, you’re taken to a page that asks you to confirm your email address and newsletter preference. Only problem is that this page is broken so you can’t successfully unsubscribe. Look at the screen shot below to see what happens when you try and submit that page.


The breadcrumb clearly indicates that I’m on the right page to unsubscribe. The instructions also clearly state that you need to uncheck the box if you wish to unsubscribe, and they tell me that I can do that at ANY time. However, when you click the Submit button you’re presented with an error that says you need to click the checkbox! So which is it?

Right now, I’m seriously regretting that I signed up on their website. These errors are simple and should have been caught in testing. There is no excuse for putting people through this hassle. I can understand one mistake, but this is a series of errors that screws with my privacy. If you can’t get the website to work correctly, how are you going to get me my order in a timely manner?

What’s my next step to get this junk removed from my inbox? I can’t mark it as junk because I actually need to see the emails about my order. :(

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2 Comments on "Unsubscribing From FutureShop’s Newsletter – An Exercise in Futility"

  1. Dean
    12/03/2012 at 10:21 pm Permalink

    Did you ever get unsubscribed? How?
    I signed up a few months ago, and started trying to unsubscribe a month ago.
    No luck,, I’m in the same go-around you were in.

  2. Mike Temporale
    12/03/2012 at 10:39 pm Permalink

    Wow, they still haven’t fixed this eh? Stupid FutureShop.

    I did eventually get this fixed. I ended up doing the reverse of what the text actually said and it worked. So the web page says uncheck the box to be removed, I checked the box and that solved things. A simple coding error, but I’m stunned that they still haven’t figure it out.

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